Content
Articles, case studies and research from the region.
Guidance
Social Media Guidance for an Evolving Regional Situation
As today marks the end of the holy month of Ramadan and the 20th day since the Iranian attacks began in the…
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Press release
MESMDA launches in the UAE
MESMDA brings together practitioners working across social media management, digital marketing, content…
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Opinion
What if to whatever: The cost of saying yes
The work that truly moves culture, builds brands, and delivers long-term value almost always comes from the…
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Insight
From Aspiration to Belonging: The Future of Luxury Digital Marketing
In today’s digital landscape, the boundaries between content and consumption are increasingly indistinct.
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Insight
Social and Digital Have Been Treated Like Sidekicks for Far Too Long
For the better part of a decade, social and digital roles have existed in the shadow of traditional…
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Insight
The Hidden Complexity of Corporate Social Media Management
In recent years, the management of corporate and government social media channels has evolved into a discipline…
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Announcement
Introducing MESMDA
The Middle East is one of the world’s most dynamic digital regions, a place where social media shapes culture…
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