The work is everywhere. The profession isn't. We're here to change that.
The leading hub for the social media and digital profession in the Middle East.
Our Narrative
Our association is the leading hub for the social media and digital profession in the Middle East. We unite the community, raise awareness about industry challenges, and set the standards for elevating the social media and digital profession.
Our Mission
- Promote industry best practices and professional development.
- Provide a platform for collaboration, networking, and knowledge sharing.
- Establish certifications and training programs that boost career growth.
Our Vision
- To be the unique voice representing the social media and digital profession in the Middle East.
- To unite the social media and digital marketing community.
- To elevate industry standards and address key challenges.
Five pillars
Advocacy & Representation
A unified industry voice engaging with governments, brands, agencies and global platforms.
Community & Networking
Events and collaboration opportunities connecting professionals across markets and disciplines.
Industry Standards & Governance
Guidelines promoting ethical practice, transparency, accountability and digital wellbeing.
Research & Insights
Region-specific reports and data to inform decision-making and strategy.
Education & Certification
Training and certification programmes aligned with global standards to support future-ready talent.
What will we do differently?
Networking
Connect with professionals, thought leaders, and innovators in social media and digital marketing.
Professional Development
Enhance your skills through workshops, certifications, and continuous learning opportunities.
Exclusive Events
Attend conferences, webinars, and networking sessions designed for digital professionals.
Regional Focus
Tailored specifically for the Middle East market with local insights and connections.
Content Library
Explore a rich collection of articles, case studies, and resources from industry experts.
Industry Insights
Access exclusive research and trends shaping the digital landscape across the Middle East.
Meet the Board
Rad ArekatFounderHead of Social & Digital Media at Place Advisory & Public Affairs
LinkedIn Profile — Rad Arekat
Bashar AlaeddinBoard memberHead of Content & Digital Communications at SRMG Think / Social Media for SRMG Media Solutions and SRMG Group.
LinkedIn Profile — Bashar Alaeddin
Tatiana LaudatiBoard memberFractional CMO at TLA Consulting Board Advisor at NotJustAgency
LinkedIn Profile — Tatiana Laudati
Salem AlNuaimiBoard memberCommunication Advisor at Narrative Consultancy
LinkedIn Profile — Salem AlNuaimi